How to Leverage Your Team for Marketing Growth
February call dates:
- Friday, 2/2 11AM PT: Open Office Hours
- Every Friday you are welcome to join our coaches and your peers to discuss any topic at the top of your mind
- Nothing formal, feel free to join any time you need help
- For: Owners, practice leaders
- Wednesday, 2/7 4PM PT “How to Leverage Your Team for Marketing Growth” with DEO Coach Amber Nish
- Set accurate expectations and goals for your marketing team
- Know when to outsource and when to bring in house
- Discover hidden secrets to getting the best results out of your vendors
- For: Owners, managers, marketing leaders
- Friday, 2/9 11AM PT: Open Office Hours
- Every Friday you are welcome to join our coaches and your peers to discuss any topic at the top of your mind
- Nothing formal, feel free to join any time you need help
- For: Owners, practice leaders
- Friday, 2/16 11AM PT: Open Office Hours
- Every Friday you are welcome to join our coaches and your peers to discuss any topic at the top of your mind
- Nothing formal, feel free to join any time you need help
- For: Owners, practice leaders
- Winter Immersion Intensive 2024 “Maximizing Margins: Increasing Revenue, Decreasing Costs, and Increasing Your Bottom Line”
- Thursday – Saturday [2/22-2/24]
- Omni Hotel | Tempe, Arizona
- Who should attend? Owners, operations leaders, and finance leaders!
- There is still time! Register here.
- Wednesday, 2/28 4PM PT “Thriving Leaders: Getting out of the chair with Dr. Chris Martin“
- Join us as Jake Puhl interviews seasoned leaders as they share their personal stories & best practices of overcoming challenges and turning failures into stepping stones for success. Don’t miss this opportunity to draw inspiration and practical strategies, turning adversity into your own triumphs.
- This month, hear from Dr. Chris Martin:
- Fellow DEO member
- CEO & Co-Founder of Village Dental
- Sharing his journey from working in the business to working on the business
- Discussing what worked and things he would’ve done differently
- For: Owners
What you’ll learn this month:
Dentist entrepreneurs face unique challenges when it comes to building a marketing team to fit each phase of your organization’s growth. How do you know when your organization is ready to really invest in marketing? And once you do make that investment, how do you measure the ROI? If you’ve outsourced your marketing efforts, how can you make sure your vendors are meeting expectations?
We’ll answer all these questions and more in this call where we’ll expose the most common mistakes and share our secrets for how to avoid them so that your business starts to feel more stable and your team can get into the momentum they need to achieve your goals.
Portal Resources for Marketing:
- Group Training: How to Maximize Your Marketing Investment with Amber Nish
- Template – Marketing Vendor Selection Matrix
- Marketing Hacks to Improve Profitability
- 9 Key Metrics That Can Make Or Break Your Marketing Results
- TEMPLATE – Marketing Scoreboard
- Building Blocks Of A Recession-Proof Marketing System With Eric Roman & Ted Kozel
- What’s The ROI? Leveraging Marketing Metrics For Better Decision-Making Eric Roman & Ted Kozel
- QUICK GUIDE – The Dental Vendor Directory – 2024 Edition
Podcast you should listen to on partnering with associates:
- DSO Secrets Podcast 127: Marketing Digital in Today’s World
- Emmet Scott hosts this episode and welcomes Ted Kozel, Chief Revenue Officer, SMC National. They discuss “all things” digital marketing — why it’s at the heart of every dental organization — being the primary way to first connect with patients. Using and defining marketing/business jargon such as leads, customer acquisition cost, cost per opportunity, lifetime value of a patient, conversion, referrals, pay-per-click, ad words, and many more terms, Ted and Emmet offer best practices and innovative ways to put marketing (specifically digital marketing) to work in growing your dental organization.
How to get more help:
- Email Lex and Jordyn at [email protected]
- Text/ Call Lex and Jordyn at 503.828.0886
- Schedule 1:1 coaching call with Emmet HERE (business, finance)
- Schedule 1:1 coaching call with Amber HERE (marketing)